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Our Mission

Nicole Sellars Casting exists to help brands, agencies, and media organizations identify the people behind the metrics. In a world driven by algorithms, follower counts, and performance data, we bring human insight to talent evaluation, assessing credibility, communication, brand alignment, and long-term partnership potential. Our mission is to help organizations discover talent worth investing in and opportunities worth pursuing.

The Process

Nicole Sellars has the experience you need in order to curate highly qualified live-streaming talent in a timely manner and on a budget. With her process, the talent delivered to your door will not just meet your needs, but also be a great fit and ready to say yes if offered the spot. For quicker turnaround projects, we customize a plan that is right for you and your budget.

1

Source

Nicole Sellars Reviewing On-Air Expert Talent

  • Create Casting Notice

  • Utilize extensive networks (access to millions)

  • Rolling Submissions

2

Review

Nicole Sellars Reviewing Audition Videos on Computer

  • Identify Criteria

  • Review every submission

  • Screen Applicants

3

Curate Short List

Nicole Sellars Writing a Shortlist of On-Air Expert Talent

  • Audition Top Applicants

  • Create shortlist

  • Conduct Preliminary Interviews and qualify for screen test

Successfully Cast Talent

Nicole Sellars Casting has sourced numerous qualified hosts, experts and creators. With her deep understanding of on-camera performance, she has cast some of the top talent on SHOP LC's live streaming platform. 

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SHOP LC HOST

Danielle Banda

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SHOP LC HOST

Lauren Masters

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SHOP LC HOST

Faran Fronczak

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SHOP LC HOST

Lisa Torres

Continuously Curating Talent

Apply to join the Nicole Sellars Casting Talent Database
— our exclusive network of polished, professional on-air personalities and subject-matter experts who are actively considered for opportunities with leading brands, livestream shopping platforms, and television networks.
 

Before proceeding, please review the minimum requirements to ensure you’re a fit for our roster:

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✅ Experience: Minimum of 2+ years of professional on-camera experience in hosting, live television, or livestream selling.

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🎥 Video Reel: A demo reel or high-quality video clip that showcases your hosting or live selling skills

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📸 Headshot: A current, professional headshot ready to upload with your submission.

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🖊️ Bio: A concise bio outlining your on-air experience, networks or platforms you’ve appeared on, brands you’ve represented, and your core areas of expertise or product categories.

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🔞 Age Requirement: All applicants must be 18 years of age or older.

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